Client
Driven by his belief in alternatives to mainstream medicine, Dr. Harrigan sought to develop a direct-to-consumer product line, but faced limitations due to his commitment to managing his chiropractic clinic.
Problem
The main challenge Dr. Harrigan faced was the lack of time and expertise to build and launch a consumer-focused health supplement brand while juggling the demands of his chiropractic practice.
Strategy & approach
Tools & methods used
- Tailor-made eCommerce Store Development
- Compelling brand positioning and messaging for alternative health solutions
- Targeted digital marketing strategies for engagement
- Continuous support analyzing sales data and customer feedback
For this eCommerce store, we made use of WooCommerce for store creation. We used email marketing platforms for customer engagement campaigns, and social media advertising for increased brand visibility. Analytics tools allowed us to track performance, and content management systems streamlined product information and updates.
Achieved results
It’s a treat to work with a team of people that take their craft as seriously as I take mine. I appreciated knowing that I could let Authoritative Health take the lead on this project and trust that they would not only get me to the finish line but also handle launching the brand as well. All while working with a constrained budget that had no room for additional costs. We’ve produced over well over 200k in sales and have yet to start advertising!
