Supplement Store Build #3

Peak Element Labs is a small health supplement company founded by Paul Congress, who is deeply passionate about natural healing and naturopathic medicine.
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Case

Client

Peak Element Labs is on a mission is to combat the prevalence of highly processed foods and junk supplements by offering all-natural products that promote informed consumption and health benefits.

Problem

Before engaging our services, Peak Element Labs faced the challenge of lacking the expertise to successfully launch and market their all-natural health supplement brand to a growing audience of individuals suffering from chronic health issues.

Strategy & Approach

We developed a Direct To Consumer eCommerce Store tailored for Peak Element Labs, enhancing their online presence and accessibility. We implemented targeted digital marketing strategies to attract and engage potential customers, focusing on the brand’s core values of natural healing and health awareness.


By creating engaging content that broke vital health information into smaller accessible pieces, we helped potential Peak Element Labs customers understand the benefits of their all-natural supplements. Finally, we established a streamlined customer journey from lead generation to conversion, fostering trust and encouraging purchases.

Tools & Methods Used

Achieved results

Orders Surpassed 450

The store saw over 450 successful orders, indicating strong customer demand and effective marketing strategies.

1,000+ Products Sold

We facilitated the sale of over 1,000 individual products, showcasing the appeal of Peak Element Labs' all-natural offerings.

75+ Product Variations Sold

The eCommerce store successfully sold 75 different product variations, highlighting the diversified product line and catering to a wide audience.

Net Sales of $48,000

The initiative generated impressive net sales of $48,000, significantly contributing to the financial health of Peak Element Labs.

Acquired 75+ New Customers

The marketing strategies led to the acquisition of more than 75 new customers, expanding the brand's reach in the marketplace.

Zero Advertising Costs

These impressive results were achieved without any advertising costs, demonstrating the effectiveness of our organic marketing efforts and strategies.
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I wouldn’t have been able to launch Peak Element Labs without the support and guidance of KJ and his team. KJ in particular makes a point to routinely make himself available to discuss any issues or sticking points that I’m dealing with in regards to growing the business. I’m constantly amazed at his ability to create solutions that are built around my strengths and avoid any areas that could be seen as a weakness or just something that I’m not good at yet. His positivity is infectious and he is a true joy to work with. I stopped seeing him as a service provider a long time ago, I see him as a wise friend that I can turn to when I’m in need of truth and guidance for my business.

Paul Congress

Peak Element Labs Founder

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