Supplement Store Build #2

Nuzum’s Naturals is a holistic health supplement brand founded by Dr. Daniel Nuzum and Gina, a husband and wife team based in Meridian, Idaho.
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Client

With a focus on natural health solutions, they sought to establish their second brand while managing their existing responsibilities within a busy naturopathic practice and the DrNuzum.com brand.

Problem

The primary challenge facing Nuzum’s Naturals was their limited time and resources to launch their long-desired holistic health supplement brand amidst their existing commitments, leading them to seek expert assistance in building their eCommerce store and initiating sales.

Strategy & Approach

Tools & Methods Used

  • Designed and developed a Direct-To-Consumer eCommerce store
  • Collaborated closely with the client to build out the initial product line
  • Leveraged organic marketing strategies for growth without advertising costs
  • Implemented functionalities for a seamless customer experience

We enlisted eCommerce platform solutions for store setup and management, and customer relationship management (CRM) systems for tracking and nurturing leads.

Our organic SEO best practices enhanced visibility and attracted online traffic, while social media engagement strategies leveraged existing customers and promoted the new brand.

Achieved Results

Total Sales Exceeding $140,000

Nuzum's Naturals successfully generated over $140,000 in sales within the first year, showcasing the effectiveness of the eCommerce store and marketing efforts.

848 Orders Processed

The store processed 848 orders, indicating strong customer interest and trust in the new brand's product offerings.

3,280 Products Sold

A total of 3,280 individual products were sold, demonstrating robust demand and effective product positioning.

665 Product Variations Sold

The sales included 665 variations of products, illustrating the successful introduction and acceptance of a diverse product line.

Advertising Costs of $0.00

All sales were achieved through organic promotion, leveraging existing customer relationships without incurring additional marketing costs.

Transition to Brand Expansion

Nuzum's Naturals not only launched a successful new product line but also set the stage for future brand expansion while managing time constraints.
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Our staff was very limited in terms of having the expertise required to not only set up a new eCommerce store, but also to make sure the products were 100% compliant, obtain a merchant services account and organize the initial launch of the brand. We needed someone that could handle all of these tasks within their own team, requiring us just to review and approve the tasks as they were completed. Authoritative Health delivered ahead of schedule, giving us a second revenue driver and a completely new line of all-natural supplements to promote to our existing customer base.

Dan & Gina Nuzum

Nuzum's Naturals Founders

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