Digital Course Platform

Dr. Nuzum Courses, led by Daniel Nuzum CTH, Ph.D., is a health-oriented brand based in Meridian, Idaho.
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Case

Client

Focused on promoting natural health, the brand offers a range of all-natural health supplements and has established a loyal customer base that generates six figures in monthly sales.

Problem

The core challenge faced by Dr. Nuzum Courses was the need to design and launch a robust digital course platform to expand their reach and educate prospective customers, despite having a well-established brand and product line.

Strategy & approach

We developed a comprehensive digital course platform designed to host masterclass and webinar-style content, enhancing the educational outreach of the brand. In-depth market research identified the most relevant topics and content formats for their audience, ensuring maximum engagement and value.

We implemented a strategic digital marketing campaign to drive traffic to the new platform, thereby increasing brand visibility and customer acquisition. Finally, we designed a user-friendly interface for the course platform to simplify the customer journey, making it easy for users to access and engage with educational content.

Tools & Methods Used

Achieved Results

Orders Increased

Successfully generated over 1,200 orders for courses within a short period, significantly boosting the brand's sales.

Courses Sold

Launched 3 different courses, providing customers with diverse educational options that aligned with their health interests.

Traffic Boost

Attracted over 25,000 visitors to the new platform, expanding the brand’s digital footprint and increasing opportunities for engagement.

Net Sales Growth

Achieved a remarkable net sales figure of $25,000, demonstrating the financial success of the newly launched courses.

New Customer Acquisition

Gained 375 new customers, effectively broadening the brand's reach beyond their existing loyal customer base.

Advertising Costs

Managed to achieve these results with zero advertising costs, showcasing the effectiveness of organic reach and strategic content marketing efforts.
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Authoritative Health is like an extension of my business. I love knowing that I outline our business objectives and hand them to another team that is not only extremely capable, they are self-directed and won’t come back to me looking for guidance that I might not have. The deliver results that my team would not be able to produce because we don’t have those skillsets on staff, and they do it without adding another task or project for me to manage. And don’t forget that their prices are very affordable!

Dan Nuzum

Dr. Nuzum Founder

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